ELECTRONIC STICKER SHOCK

Though many retailers are sold on the technology behind electronic shelf labels, the cost of the systems and competition from other project priorities is hindering wider acceptance.Even if a company is willing to spend the $120,000-plus to outfit a store, that capital expenditure has to be weighed against multiple technology initiatives doing battle for the same budget dollar, retailers and wholesalers

Though many retailers are sold on the technology behind electronic shelf labels, the cost of the systems and competition from other project priorities is hindering wider acceptance.

Even if a company is willing to spend the $120,000-plus to outfit a store, that capital expenditure has to be weighed against multiple technology initiatives doing battle for the same budget dollar, retailers and wholesalers told SN.

"Electronic shelf labels get pushed to the back because we're loo

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