ELIMINATING THE BARRIERS AT WEGMANS

ROCHESTER, N.Y. -- Wegmans Food Markets here is bringing its Market Cafe out of the corner and into the traffic in a strategy meant to help it capture the attention of more shoppers -- and a bigger bite of store sales.The chain is removing the external barriers that have separated the interior of the Market Cafe, Wegmans' extensive in-store food-service concept, from the store's general traffic flow,

ROCHESTER, N.Y. -- Wegmans Food Markets here is bringing its Market Cafe out of the corner and into the traffic in a strategy meant to help it capture the attention of more shoppers -- and a bigger bite of store sales.

The chain is removing the external barriers that have separated the interior of the Market Cafe, Wegmans' extensive in-store food-service concept, from the store's general traffic flow, according to a local industry observer who is familiar with the chain's operations.<

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