ELIXIR FOR SALES

Retailers who wish to satisfy customers thirsty for choices are keeping the beverage aisle awash in a stream of new products.Shoppers want alternatives to traditional carbonated soft drinks, and these days there are many options. Aside from the brand extensions offered by the soft-drink category leaders, many companies are creating new brands and even categories in the beverage market.The strongest

Retailers who wish to satisfy customers thirsty for choices are keeping the beverage aisle awash in a stream of new products.

Shoppers want alternatives to traditional carbonated soft drinks, and these days there are many options. Aside from the brand extensions offered by the soft-drink category leaders, many companies are creating new brands and even categories in the beverage market.

The strongest categories include bottled and canned coffees, sparkling waters, premium soda

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