Supermarkets have a challenge that will determine how fast this mature retail channel shows its age. It's a challenge just as important as soaring labor costs and intensifying competitive battles.
It's the challenge of attracting younger consumers.
Take a look at this week's report on an exclusive survey (Page 14) which, among other points, found that supermarkets need to do a better job of drawing younger shoppers between 18 and 34 years old.
Those customers are inc