ELUSIVE GOAL FOR SUPERMARKETS: STAYING FOREVER YOUNG

Supermarkets have a challenge that will determine how fast this mature retail channel shows its age. It's a challenge just as important as soaring labor costs and intensifying competitive battles.It's the challenge of attracting younger consumers.Take a look at this week's report on an exclusive survey (Page 14) which, among other points, found that supermarkets need to do a better job of drawing

Supermarkets have a challenge that will determine how fast this mature retail channel shows its age. It's a challenge just as important as soaring labor costs and intensifying competitive battles.

It's the challenge of attracting younger consumers.

Take a look at this week's report on an exclusive survey (Page 14) which, among other points, found that supermarkets need to do a better job of drawing younger shoppers between 18 and 34 years old.

Those customers are inc

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