Email Marketing

FOOD RETAILERS MADE much better use of their email marketing programs in the last year than retailers overall. Although only between 40% and 50% of supermarket have an email marketing program in place, the segment is way above average when it comes to sending out welcome letters and follow-up communications, Bill McCloskey, chief executive officer of Email Data Source, New York, told SN last month.

FOOD RETAILERS MADE much better use of their email marketing programs in the last year than retailers overall.

“Although only between 40% and 50% of supermarket have an email marketing program in place, the segment is way above average when it comes to sending out welcome letters and follow-up communications,” Bill McCloskey, chief executive officer of Email Data Source, New York, told SN last month.

Close to 100% of supermarkets use their customers' email information regularl

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