ENDING THE DRY CYCLE

Although sales of automatic dishwasher detergents are somewhat flat, retailers say trends toward more new-product innovations, more new homes with dishwashers and increased manufacturer advertising will help them clean up in the category in the years ahead.Some are already seeing improving results. Retailers told SN that dishwasher detergents and rinsing agent counterparts such as Jet-Dry, Cascade

Although sales of automatic dishwasher detergents are somewhat flat, retailers say trends toward more new-product innovations, more new homes with dishwashers and increased manufacturer advertising will help them clean up in the category in the years ahead.

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