ENERGIZING THE MIX

Retailers have begun merchandising energy bars in the candy aisle and at the front end as another healthy alternative for shoppers with a sweet tooth. While traditionally not considered part of the candy mix, the sweet-tasting ingredients in recent energy bar introductions have allowed grocers to vary in-store placement."I've seen immense growth in the energy bars," said Michelle Walker, grocery buyer

Retailers have begun merchandising energy bars in the candy aisle and at the front end as another healthy alternative for shoppers with a sweet tooth. While traditionally not considered part of the candy mix, the sweet-tasting ingredients in recent energy bar introductions have allowed grocers to vary in-store placement.

"I've seen immense growth in the energy bars," said Michelle Walker, grocery buyer at Wild Oats Markets, Boulder, Colo. "It's been astounding and frustrating because

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