Retailers are employing a new type of energy conservation.
Just take a look at the beverage aisle, where it's evident that they're safeguarding the growing energy drink category.
Responding to the many new brands, flavors and sizes, including new 16- and 24-ounce cans, retailers are expanding shelf space, using more secondary displays, and boosting promotional activity.
While the category is positioned for continued growth, some potential challenges loom. One reta