ENERGY CHIEFS

Retailers are employing a new type of energy conservation.Just take a look at the beverage aisle, where it's evident that they're safeguarding the growing energy drink category.Responding to the many new brands, flavors and sizes, including new 16- and 24-ounce cans, retailers are expanding shelf space, using more secondary displays, and boosting promotional activity.While the category is positioned

Retailers are employing a new type of energy conservation.

Just take a look at the beverage aisle, where it's evident that they're safeguarding the growing energy drink category.

Responding to the many new brands, flavors and sizes, including new 16- and 24-ounce cans, retailers are expanding shelf space, using more secondary displays, and boosting promotional activity.

While the category is positioned for continued growth, some potential challenges loom. One reta

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