ENLARGING THE LABEL

NEW YORK -- Private-label lines are an increasingly significant component of the grocery product mix, according to Brian Sharoff, president of the Private Label Manufacturers Association here, and their continued growth is radically changing the way supermarkets look, as well as how they do business.As has been reported regularly in SN, retailers are branching out into more and more categories, creating

NEW YORK -- Private-label lines are an increasingly significant component of the grocery product mix, according to Brian Sharoff, president of the Private Label Manufacturers Association here, and their continued growth is radically changing the way supermarkets look, as well as how they do business.

As has been reported regularly in SN, retailers are branching out into more and more categories, creating line extensions and increasing the number of stock-keeping units for their store

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