ENTERTAINMENT

Promotional involvement with a studio property is a form of short-term licensing which is limited to the duration of the specific promotion. However, the television and studios actively seek marketers as potential licensees for all of their new and ongoing entertainment properties. Licensing provides marketers the opportunity to capitalize on some of the characters, names, and logos that are developed,

Promotional involvement with a studio property is a form of short-term licensing which is limited to the duration of the specific promotion. However, the television and studios actively seek marketers as potential licensees for all of their new and ongoing entertainment properties. Licensing provides marketers the opportunity to capitalize on some of the characters, names, and logos that are developed, owned, and promoted by the studios. Many companies have had both triumphs and failures with

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