ENTERTAINMENT

Health, fitness and sports videos offer special interest for consumer product tie-ins during peak exercise windows -- pre- and post-holiday, and presummer. They also serve as premium items to drive sales during promotion periods. Most of these titles are available now, allowing brand marketers to add them to existing promotional schedules. Because many are one of a series, there is also the advantage

Health, fitness and sports videos offer special interest for consumer product tie-ins during peak exercise windows -- pre- and post-holiday, and presummer. They also serve as premium items to drive sales during promotion periods. Most of these titles are available now, allowing brand marketers to add them to existing promotional schedules. Because many are one of a series, there is also the advantage of using titles for continuity programs.

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