B&R Upgrades Acquired Unit
tores here recently completed upgrading the video-rental department of a store it acquired in Columbus, Neb., said Bob Gettner, video buyer/coordinator. The retailer put in a new point-of-sale software system and improved signage for the 2,000-tape section that uses the reduced-image card method of merchandising.
"Even though it's a small department, we've run some very aggressive advertising," said Gettner. During the four-week grand openin