ENTERTAINMENT LICENSES SPARK SALES

Licensing programs remain both an opportunity and a challenge for supermarket video sections.The opportunity: adding pizzazz to stores and sparking multiple purchases through cross merchandising with popular brands around the store.The challenge: coordinating interdepartmental programs and motivate at times less than enthusiastic vendor personnel.Other challenges can include size limitations of video

Licensing programs remain both an opportunity and a challenge for supermarket video sections.

The opportunity: adding pizzazz to stores and sparking multiple purchases through cross merchandising with popular brands around the store.

The challenge: coordinating interdepartmental programs and motivate at times less than enthusiastic vendor personnel.

Other challenges can include size limitations of video departments and the fact that unless a product has gone direc

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