ENTERTAINMENT TIE-INS: CREDIBLE CURE FOR CUSTOMER ENNUI

Recent news hasn't been good for supermarkets: Studies show that shopping trips and customer satisfaction are down.Many see entertainment-related products as a quick fix for shopper ennui. I've heard it often from those in the video trade. It was mentioned again during last week's Retail Conference of the Magazine Publishers of America, New York. The event was held in Phoenix.Retailers should not

Recent news hasn't been good for supermarkets: Studies show that shopping trips and customer satisfaction are down.

Many see entertainment-related products as a quick fix for shopper ennui. I've heard it often from those in the video trade. It was mentioned again during last week's Retail Conference of the Magazine Publishers of America, New York. The event was held in Phoenix.

Retailers should not overlook these categories. First, however, they should be confident of all aspe

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