THE ESL CONNECTION

If retailers are becoming more interested in price optimization software, can electronic shelf labels (ESLs) be far behind?Though they have been around much longer than price optimization, ESLs, plastic LCD pricing modules that replace paper shelf labels, have so far managed to elude widespread adoption by food retailers, despite allowing price changes to be controlled electronically from the back

If retailers are becoming more interested in price optimization software, can electronic shelf labels (ESLs) be far behind?

Though they have been around much longer than price optimization, ESLs, plastic LCD pricing modules that replace paper shelf labels, have so far managed to elude widespread adoption by food retailers, despite allowing price changes to be controlled electronically from the back room. Cost of the tags, still in the $5 to $6 range, is the main reason.

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