ESLS: FROM PRICING TO PROFITS

While most retailers agree there is a payback in accuracy and labor savings associated with electronic shelf labels, the technology will really take off when ESLs expand to areas such as inventory tracking and marketing."There are so many things it can do that retailers haven't looked into yet," said Scott Yeager, vice president of retail marketing at Fleming Cos., Oklahoma City.Some of these expanded

While most retailers agree there is a payback in accuracy and labor savings associated with electronic shelf labels, the technology will really take off when ESLs expand to areas such as inventory tracking and marketing.

"There are so many things it can do that retailers haven't looked into yet," said Scott Yeager, vice president of retail marketing at Fleming Cos., Oklahoma City.

Some of these expanded uses include improving strategic pricing, planograms and a potential inven

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