ESSAY CONTEST SPONSORED BY TRADE PARTNERS

SALISBURY, N.C. -- Food Lion here and Sports Illustrated for Kids magazine have joined forces to nominate the "MVP," the most valuable parent of the year, in an essay contest sponsored by Quaker Oats, Campbell Soup Co., Ortega and General Mills.The promotion, which officially ran from March 27 to April 23, was sold locally to the four packaged goods sponsors who helped provide prize money.Food Lion

SALISBURY, N.C. -- Food Lion here and Sports Illustrated for Kids magazine have joined forces to nominate the "MVP," the most valuable parent of the year, in an essay contest sponsored by Quaker Oats, Campbell Soup Co., Ortega and General Mills.

The promotion, which officially ran from March 27 to April 23, was sold locally to the four packaged goods sponsors who helped provide prize money.

Food Lion here advertised the promotion in three ways: with a half-page ad in its weekl

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