ESTEE SORTS ITEMS USING STORE-BY-STORE DATA

PARSIPPANY, N.J. -- Estee Corp. here is micromanaging its lines at some chains on a store-by-store basis in a bid to help supermarkets boost sales of dietetic candies and other foods for restricted diets.The company uses a category management system to rank products by sales, weed out slow movers and correct out-of-stock problems with popular items through better distribution. The system's information

PARSIPPANY, N.J. -- Estee Corp. here is micromanaging its lines at some chains on a store-by-store basis in a bid to help supermarkets boost sales of dietetic candies and other foods for restricted diets.

The company uses a category management system to rank products by sales, weed out slow movers and correct out-of-stock problems with popular items through better distribution. The system's information is based on census data gathered from scanners at individual stores. It was created

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