ETHNIC ALLURE

Independents and regional supermarkets adept at courting ethnic shoppers are finding the payback rewarding.Independents are connecting to diverse customer segments through ethnic packaging, merchandising, advertising and recipe demonstrations, plus conversations on the sales floor, and consistent support of charities and local events.The end result is that stores are transformed into centers of the

Independents and regional supermarkets adept at courting ethnic shoppers are finding the payback rewarding.

Independents are connecting to diverse customer segments through ethnic packaging, merchandising, advertising and recipe demonstrations, plus conversations on the sales floor, and consistent support of charities and local events.

The end result is that stores are transformed into centers of the community and are becoming powerful lures to immigrants.

Such strateg

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