ETHNIC CHOICES: WHO LIKES WHAT BEST

Retailers intent on micromarketing can avail themselves of specific data from a number of sources, such as Information Resources Inc., Chicago, and ACNielsen, Schaumburg, Ill. Both market research firms use demographic indices to profile buyers of the category, a glimpse into who likes what best.IRI and ACNielsen shared some information with SN about ethnic trends, IRI's in three categories of candy

Retailers intent on micromarketing can avail themselves of specific data from a number of sources, such as Information Resources Inc., Chicago, and ACNielsen, Schaumburg, Ill. Both market research firms use demographic indices to profile buyers of the category, a glimpse into who likes what best.

IRI and ACNielsen shared some information with SN about ethnic trends, IRI's in three categories of candy purchases: non-chocolate candy, chocolate candy and seasonal/assorted candy. Among ra

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