ETHNIC DISTINCTION

DALLAS (FNS) -- Marketing to the Hispanic population has nuances that operators are putting to work in an attempt to differentiate themselves from the competition.Hispanics generally have larger families than their Anglo counterparts; therefore they seek packaged goods in greater quantities. Store design needs to be friendly and oriented to the family-outing shopping style of Hispanic shoppers. Above

DALLAS (FNS) -- Marketing to the Hispanic population has nuances that operators are putting to work in an attempt to differentiate themselves from the competition.

Hispanics generally have larger families than their Anglo counterparts; therefore they seek packaged goods in greater quantities. Store design needs to be friendly and oriented to the family-outing shopping style of Hispanic shoppers. Above all, Hispanic consumers want products they have grown up with -- both in America and

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