ETHNIC DISTINCTION

DALLAS (FNS) -- Marketing to the Hispanic population has nuances that operators are putting to work in an attempt to differentiate themselves from the competition.Hispanics generally have larger families than their Anglo counterparts; therefore they seek packaged goods in greater quantities. Store design needs to be friendly and oriented to the family-outing shopping style of Hispanic shoppers. Above

DALLAS (FNS) -- Marketing to the Hispanic population has nuances that operators are putting to work in an attempt to differentiate themselves from the competition.

Register to view the full article