ETHNIC EQUITY

Supermarkets are embracing the U.S. trend to ethnic marketing with major efforts across multiple in-store departments. Retailers are building on their already significant commitment in the grocery aisles and are layering new categories into the HBC mix.

Supermarkets are embracing the U.S. trend to ethnic marketing with major efforts across multiple in-store departments. Retailers are building on their already significant commitment in the grocery aisles and are layering new categories into the HBC mix.

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