Some Dallas retailers have found their niche in marketing specifically to the city's large Hispanic population.
out a business by merchandising its stores to meet the needs of Mexican-Americans. Danal's/Cost Plus stores are decorated with pinatas and play Hispanic music. Likewise, most signs in its stores are written in Spanish.
While Danal's/Cost Plus's frozen food departments stock the typical frozen fare carried by other retailers, they also make a special effort to include