ETHNIC HBC SALES KICK IN

Once, ethnic Americans had to fight for their rights. But now mainstream American supermarkets are starting to fight for their dollars, and realizing that a good many of those dollars are being spent on specialized health and beauty care products.Marketing effectively to ethnic populations requires a sociologist's knowledge and a merchant's skill. The wants and needs of different ethnic populations

Once, ethnic Americans had to fight for their rights. But now mainstream American supermarkets are starting to fight for their dollars, and realizing that a good many of those dollars are being spent on specialized health and beauty care products.

Marketing effectively to ethnic populations requires a sociologist's knowledge and a merchant's skill. The wants and needs of different ethnic populations -- including African-Americans, Hispanics and Asians -- are as vast as the world itsel

Register to view the full article

test - Advanced Registered User

Already a member? .