ETHNIC LINES

News & Solutions Category Management ReportSuccessful category management in ethnic foods requires grocers to be on target, industry insiders say: on target with their assortments, on target with their merchandising and on target with their marketing.Although those requirements may sound similar to other categories, those who spoke with SN said each of them is more difficult to achieve in the area

News & Solutions Category Management Report

Successful category management in ethnic foods requires grocers to be on target, industry insiders say: on target with their assortments, on target with their merchandising and on target with their marketing.

Although those requirements may sound similar to other categories, those who spoke with SN said each of them is more difficult to achieve in the area of ethnic foods, primarily because the targets are not always as clea

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