ETHNIC MARKETING GAINING A FOLLOWING

CHICAGO -- Finast-Ohio, a chain based in Maple Heights, Ohio, increased its customer base and generated substantial incremental sales at 11 new and remodeled stores by tailoring programs to minorities in the market, an executive of the retailer said.Henry Edwards, Finast's vice president of human resources, spoke about the chain's improved sales performance at the Food Marketing Institute's annual

CHICAGO -- Finast-Ohio, a chain based in Maple Heights, Ohio, increased its customer base and generated substantial incremental sales at 11 new and remodeled stores by tailoring programs to minorities in the market, an executive of the retailer said.

Henry Edwards, Finast's vice president of human resources, spoke about the chain's improved sales performance at the Food Marketing Institute's annual convention and educational exposition here. He spoke at the workshop, "Successful Segme

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