ETHNICGROCER HOPES TO BECOME THE 'AMAZON' OF ETHNIC GOODS

EVANSTON, Ill. -- EthnicGrocer.com here is literally taking on the world.The year-old e-commerce firm intends to become the largest retailer of specialty foods on the Internet with a two-tiered strategy that targets adventurous cooks as well as U.S.-based immigrants seeking authentic foods from home, Sami El-Saden, vice president and general manager for EthnicGrocer, told SN.The site offers more than

EVANSTON, Ill. -- EthnicGrocer.com here is literally taking on the world.

The year-old e-commerce firm intends to become the largest retailer of specialty foods on the Internet with a two-tiered strategy that targets adventurous cooks as well as U.S.-based immigrants seeking authentic foods from home, Sami El-Saden, vice president and general manager for EthnicGrocer, told SN.

The site offers more than 20,000 items, which customers can locate by product or any of 15 count

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