ETHNIG REACH

For some retailers the value of the message is greater than the price on the back of the greeting card. That is often the case in merchandising ethnic greeting cards, a growing and important segment.Given the right demographics, retailers report ethnic greeting cards reinforces store loyalty, which in turn increases traffic and sales in all departments.Chicago-based Fairplay Finer Foods demonstrates

For some retailers the value of the message is greater than the price on the back of the greeting card. That is often the case in merchandising ethnic greeting cards, a growing and important segment.

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