EUROPEAN RETAILERS ENHANCE DAIRY LINES WITH STEROLS

AMSTERDAM - Albert Heijn, the 700-unit division of Royal Ahold, has introduced four cholesterol-reducing dairy items into its "AH" private-label line, becoming the latest European retailer to fortify private-label products with plant sterols.Plant sterols, also known as stanols or phytosterols, are naturally occurring plant compounds that have been proved to reduce cholesterol levels when consumed

AMSTERDAM - Albert Heijn, the 700-unit division of Royal Ahold, has introduced four cholesterol-reducing dairy items into its "AH" private-label line, becoming the latest European retailer to fortify private-label products with plant sterols.

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