EUROPEAN RETAILERS ENHANCE DAIRY LINES WITH STEROLS

AMSTERDAM - Albert Heijn, the 700-unit division of Royal Ahold, has introduced four cholesterol-reducing dairy items into its "AH" private-label line, becoming the latest European retailer to fortify private-label products with plant sterols.Plant sterols, also known as stanols or phytosterols, are naturally occurring plant compounds that have been proved to reduce cholesterol levels when consumed

AMSTERDAM - Albert Heijn, the 700-unit division of Royal Ahold, has introduced four cholesterol-reducing dairy items into its "AH" private-label line, becoming the latest European retailer to fortify private-label products with plant sterols.

Plant sterols, also known as stanols or phytosterols, are naturally occurring plant compounds that have been proved to reduce cholesterol levels when consumed as part of a healthy diet. Several brands in the United States, such as Benecol margari

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