EUROPEAN STORES ADD CATEGORIES, FORMATS

CHICAGO -- Supermarkets in Europe are broadening their product range to enhance growth and margins, according to Julian Gething, partner, corporate finance group, Arthur Andersen, the financial services company based here.This broadening has led European companies to expand into new formats, such as convenience stores, and additional categories, such as general merchandise and health and beauty aids,

CHICAGO -- Supermarkets in Europe are broadening their product range to enhance growth and margins, according to Julian Gething, partner, corporate finance group, Arthur Andersen, the financial services company based here.

This broadening has led European companies to expand into new formats, such as convenience stores, and additional categories, such as general merchandise and health and beauty aids, he said.

Gething noted that the industry faces some of the same problems in

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