Europeans Outshine U.S. in Ordering and Tracing Products

While the United States often leads the world in business and technology innovation, it may be useful for American food retailers to consider some of the approaches taken by their counterparts across the pond. In one area using computers to calculate store orders European retailers appear to have a vast advantage. Whereas only a handful of U.S. retailers have made a commitment to computer-assisted

While the United States often leads the world in business and technology innovation, it may be useful for American food retailers to consider some of the approaches taken by their counterparts across the pond.

In one area — using computers to calculate store orders — European retailers appear to have a vast advantage. Whereas only a handful of U.S. retailers have made a commitment to computer-assisted ordering, CAO is practically de rigueur in Europe. Some examples of how retailers su

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