EVENT VIDEOS CALLED IMPULSE SALES STAR

The deaths of Diana, Princess of Wales, and Mother Theresa have focused attention on quick-turnaround videos tied to high-profile events.Retailers are finding that quick-turnaround videos can generate impressive impulse sales, though they must contend with the questions of taste such products raise.Matt Feinstein, vice president of Marbles Entertainment, Los Angeles, which operates video sections

The deaths of Diana, Princess of Wales, and Mother Theresa have focused attention on quick-turnaround videos tied to high-profile events.

Retailers are finding that quick-turnaround videos can generate impressive impulse sales, though they must contend with the questions of taste such products raise.

Matt Feinstein, vice president of Marbles Entertainment, Los Angeles, which operates video sections in 22 supermarkets in southern California, said that content is extremely impor

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