EVENTS FOUND TO BEEF UP MEAT SALES

PHOENIX -- Retailers are finding that promoting special events, from beef "roundups" to backyard barbecues, is the way to increase meat sales in the 1990s."Whether it was a parking lot sale, an Italian Festival, a Mexican week sale or a good old price-buster roto ad, the best meat-selling experiences we've had have been due to selling events," said Mike Zecca, vice president of meat operations for

PHOENIX -- Retailers are finding that promoting special events, from beef "roundups" to backyard barbecues, is the way to increase meat sales in the 1990s.

"Whether it was a parking lot sale, an Italian Festival, a Mexican week sale or a good old price-buster roto ad, the best meat-selling experiences we've had have been due to selling events," said Mike Zecca, vice president of meat operations for Shurfine International, Northlake, Ill., a buying cooperative supplying some 22,000 sup

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