EXCITEMENT IS CALLED KEY TO HARRY ' S SUCCESS

ATLANTA -- LOCATION used to be considered a crucial factor in building a successful supermarket.Today, if Harry's Farmers Market here is any indication, uniqueness and excitement have become perhaps more important factors.That was the message from Fred Allvine, professor of marketing at Georgia Institute of Technology, who cited Harry's as a leader in marketing during a presentation to a group of

ATLANTA -- LOCATION used to be considered a crucial factor in building a successful supermarket.

Today, if Harry's Farmers Market here is any indication, uniqueness and excitement have become perhaps more important factors.

That was the message from Fred Allvine, professor of marketing at Georgia Institute of Technology, who cited Harry's as a leader in marketing during a presentation to a group of produce retailers and suppliers who toured Harry's and several other super

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