EXCITEMENT AT THE EDGE

Electronic shelf labels are steadily taking hold in supermarkets, with the promise of greater pricing accuracy and substantial labor savings overcoming retailers' concerns about high initial installation costs.But the true value of ESLs -- and the key to widespread rollouts of the systems -- lies in their ability to bolster merchandising and marketing programs, according to industry experts.ESLs,

Electronic shelf labels are steadily taking hold in supermarkets, with the promise of greater pricing accuracy and substantial labor savings overcoming retailers' concerns about high initial installation costs.

But the true value of ESLs -- and the key to widespread rollouts of the systems -- lies in their ability to bolster merchandising and marketing programs, according to industry experts.

ESLs, for example, can provide the technological means for retailers to implement str

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