EXECS SAY B2B NEEDS PATIENCE AND COMMITMENT

PASADENA, Calif. -- Business-to-business communication is moving into its teenage years, Patrick S. Steele, executive president of Boise, Idaho-based Albertson's, said here last week, and the industry -- like good parents -- must have the patience to nurture B2B through to adulthood.Speaking at a workshop on B2B communications during the SN/Executive Technology Summit, Steele said, "This stuff is

PASADENA, Calif. -- Business-to-business communication is moving into its teenage years, Patrick S. Steele, executive president of Boise, Idaho-based Albertson's, said here last week, and the industry -- like good parents -- must have the patience to nurture B2B through to adulthood.

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