URM STORES, SPOKANE, WASH., said Jeff Philipps has been named president and chief executive officer of Rosauers Supermarkets. He succeeds Larry Geller, who has retired. Philipps was formerly senior vice president, sales and marketing, for Rainbow Foods, Minneapolis. Rosauers, which operates 19 stores in the Pacific Northwest, was purchased by URM from the Rosauer family in 1984, sold to the chain's employees in 1990 and repurchased by URM in June.
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