Coors Restructures Field Sales
wing Co. here has restructured its field sales operations into eight field business areas (FBAs) strategically located throughout the U.S. and managed by new area vice presidents.
The company has been moving to FBAs since it established pilot FBAs in California and Texas in January. The goal is to align Coors' resources more effectively at the retail, distributor and field marketing levels.
As part of the restructuring, Gary Styles h