Bayer Names Trade Director
avid Heist has been named director of trade development for Bayer Consumer Care here. This is a new post.
Heist, as long-time over-the-counter/health and beauty care executive, was most recently affiliated with A. H. Robins and Mennen, where he held trade development positions. At Bayer, he directs Bayer Consumer Care's business development program, develops national accounts and represents the company in trade associations.