Floral VP Named at Farm Fresh
h here has named Helen Rae Gragnano vice president of floral merchandising, a new position.
She is responsible for managing all aspects of the company's floral operations, as well as enhancing profitability.
She reports to Dave Wesloh, vice president of general merchandise.
Gragnano joined the company in 1978 as a floral department manager. She was most recently director of floral merchandising.