EXECUTIVE CHANGES

Vons Names Grocery Director Lee has been appointed director of grocery at Vons Cos. here. It is a new position.Reporting to Gary Rocheleau, group vice president for nonperishables, Lee is responsible for managing all grocery division categories. A 20-year Vons veteran, he most recently served as senior category manager of grocery, deli, dairy and frozen foods.Roche Adds Category DirectorWELLESLEY

Vons Names Grocery Director

Lee has been appointed director of grocery at Vons Cos. here. It is a new position.

Reporting to Gary Rocheleau, group vice president for nonperishables, Lee is responsible for managing all grocery division categories. A 20-year Vons veteran, he most recently served as senior category manager of grocery, deli, dairy and frozen foods.

Roche Adds Category Director

WELLESLEY HILLS, Mass. -- Gary Pfeil has been named director of

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