EXECUTIVE: STORES IN CHARGE OF FRONT END

CHICAGO -- Retailers are now in the driver's seat when it comes to controlling the front end of the store, according to an official with a leading confection manufacturer."Retailers across the country have discovered that when it comes to putting items on the front end of the display, they can be specific on what they want to put up there," said Ken Friedlander, area marketing manager for the American

CHICAGO -- Retailers are now in the driver's seat when it comes to controlling the front end of the store, according to an official with a leading confection manufacturer.

"Retailers across the country have discovered that when it comes to putting items on the front end of the display, they can be specific on what they want to put up there," said Ken Friedlander, area marketing manager for the American Chicle division of Warner-Lambert Co., Morris Plains, N.J. Friedlander spoke here a

Register to view the full article

test - Advanced Registered User

Already a member? .