EXECUTIVES ADDRESS CHALLENGES FACING CHICKEN INDUSTRY

ATLANTA - Industry executives touched on global competition, consumption challenges and avian influenza at the National Chicken Council's annual conference here.Bill Lovette, senior group vice president of poultry and prepared foods, Tyson Foods, Springdale, Ark., challenged the industry to think about cost in a different way to maintain a competitive advantage in a global marketplace.Lovette cited

ATLANTA - Industry executives touched on global competition, consumption challenges and avian influenza at the National Chicken Council's annual conference here.

Bill Lovette, senior group vice president of poultry and prepared foods, Tyson Foods, Springdale, Ark., challenged the industry to think about cost in a different way to maintain a competitive advantage in a global marketplace.

Lovette cited food safety, bio-security and consumer expectations as critically important.

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