EXECUTIVES CONFIDENT BUT NOT COMPLACENT

The bull market charges on and consumer confidence remains high, but supermarket operators are anything but complacent.Looking ahead to the rest of 1998, senior executives surveyed by SN were optimistic but quick to mention the various strategies they are pursuing -- from new-store development to expanded perishables and private-label offerings -- to keep pace with the growing economy as well as with

The bull market charges on and consumer confidence remains high, but supermarket operators are anything but complacent.

Looking ahead to the rest of 1998, senior executives surveyed by SN were optimistic but quick to mention the various strategies they are pursuing -- from new-store development to expanded perishables and private-label offerings -- to keep pace with the growing economy as well as with competitors.

"We continue to have more of the same. People seem to be happy

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