EXECUTIVES: GROCERS NEED REFORMULATED HMR RECIPE

OAK BROOK, Ill. -- Both supermarkets and suppliers will have to change their thinking in order to succeed in the home-meal replacement arena, according to three executives from the food industry.A case in point: Dominick's Finer Foods, Northlake, Ill., is on the fifth incarnation of its prepared-foods program, and is learning how to sell fresh meat in a different way, according to Robert Mariano,

OAK BROOK, Ill. -- Both supermarkets and suppliers will have to change their thinking in order to succeed in the home-meal replacement arena, according to three executives from the food industry.

A case in point: Dominick's Finer Foods, Northlake, Ill., is on the fifth incarnation of its prepared-foods program, and is learning how to sell fresh meat in a different way, according to Robert Mariano, president and chief executive officer of the chain.

Supplier Fresh Express Farms

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