EXECUTIVES WEIGH STATE OF MIND OF TODAY'S SHOPPERS

SCOTTSDALE, Ariz. -- A study unveiled here last week presented a detailed picture of the emotional drivers for grocery shopping at a time when supermarkets are urgently trying to keep consumers from defecting to other retail channels.The study separates shopping into nine "state-of-mind occasions" that determine grocery shopping behavior.The study, "Who's Agenda Is This Anyhow? Inside the Mind of

SCOTTSDALE, Ariz. -- A study unveiled here last week presented a detailed picture of the emotional drivers for grocery shopping at a time when supermarkets are urgently trying to keep consumers from defecting to other retail channels.

The study separates shopping into nine "state-of-mind occasions" that determine grocery shopping behavior.

The study, "Who's Agenda Is This Anyhow? Inside the Mind of Today's Shopper," was sponsored by the Coca-Cola Retailing Research Council of

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