As consumers continue to turn to frozen meal solutions in place of takeout food, grocers are selling more internationally-flavored products, from rising crust frozen pizza to Chinese takeout in the familiar box-shaped containers.
"My Oriental business is strong," said a frozen food buyer from one of the nation's larger retailers. "Italian has been around forever and is still strong. Mexican is next, but ours is more on the low end. We're a value grocer, and more blue collar than upsca