EXPAND BAKERY'S PRODUCT HORIZONS, STRATEGIST URGES

PHILADELPHIA -- Fresh hams and pizza in the bakery?Supermarket strategist Gene Hoffman thinks those and other unconventional products could very well provide the saving grace for in-store bakeries in the future.Speaking at the Laurel, Md.-based Retailer's Bakery Association annual convention here, Hoffman said that the current cutthroat climate of business demands that in-store bakery executives view

PHILADELPHIA -- Fresh hams and pizza in the bakery?

Supermarket strategist Gene Hoffman thinks those and other unconventional products could very well provide the saving grace for in-store bakeries in the future.

Speaking at the Laurel, Md.-based Retailer's Bakery Association annual convention here, Hoffman said that the current cutthroat climate of business demands that in-store bakery executives view everyone from Pizza Hut to their own store delis as competition.

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