EXPANDING ASIA

Sales of Asian products to supermarkets have easily doubled in the last few years, according to William Chase, national sales manager for American Roland Food Corp. "Asian is getting bigger and bigger," said Joanne Scheid, one of the owners of Roland, a New York-based specialty food distributor. "It's inexpensive and good for the home cook who has tasted these dishes out in Thai or other Asian restaurants."arket],

Sales of Asian products to supermarkets have easily doubled in the last few years, according to William Chase, national sales manager for American Roland Food Corp. "Asian is getting bigger and bigger," said Joanne Scheid, one of the owners of Roland, a New York-based specialty food distributor. "It's inexpensive and good for the home cook who has tasted these dishes out in Thai or other Asian restaurants."

arket], they can plateau and have to reinvent themselves to keep growing."

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