EXPANDING FROM WITHIN

It's major league retailing when a supermarket creates a nonfood destination.In implementing this strategy, grocery chains are going directly against the competition -- specialty stores and mass merchandisers -- in protecting their nonfood turf by establishing a presence outside the food business."Today's retail environment has made it necessary for supermarkets to create expanded nonfood sections.

It's major league retailing when a supermarket creates a nonfood destination.

In implementing this strategy, grocery chains are going directly against the competition -- specialty stores and mass merchandisers -- in protecting their nonfood turf by establishing a presence outside the food business.

"Today's retail environment has made it necessary for supermarkets to create expanded nonfood sections. The competition from other trade classes is slicing the pie all the time

Register to view the full article