EXPANDING FROM WITHIN

It's major league retailing when a supermarket creates a nonfood destination.In implementing this strategy, grocery chains are going directly against the competition -- specialty stores and mass merchandisers -- in protecting their nonfood turf by establishing a presence outside the food business."Today's retail environment has made it necessary for supermarkets to create expanded nonfood sections.

It's major league retailing when a supermarket creates a nonfood destination.

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